Titok
Year:
Industry:
Services:
2021
Food supplement
Brand strategy, Visual identity, Packaging development, Name, Photo concept
We built the brand not as a dietary supplement, but by starting from the world of beauty care, creating the concept of "inner cosmetics".
Ági Pataki's name is synonymous with beauty. When Ági approached us with the idea of launching a vitamin supplement on the market, we knew we had to think beyond the usual categories. We built the brand not as a dietary supplement, but by drawing inspiration from the world of beauty care, creating the concept of "inner cosmetics". At the heart of the brand is the figure of a woman who approaches the passage of time naturally and with confidence.
From the brand strategy and the development of the brand book, through to packaging and communication, every element served this concept. As part of the project, we guided the development and production process of the innovative ceramic storage containers, and also participated in the selection and procurement of packaging materials. The packaging innovation is the sustainable ceramic pot, which is not only used for storing vitamins but is also a beautiful design element on any kitchen counter. The first collection of Titok completely sold out on the day of its launch.
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Titok
Year:
Industry:
Services:
2021
Food supplement
Brand strategy, Visual identity, Packaging development, Name, Photo concept
We built the brand not as a dietary supplement, but by starting from the world of beauty care, creating the concept of "inner cosmetics".
Ági Pataki's name is synonymous with beauty. When Ági approached us with the idea of launching a vitamin supplement on the market, we knew we had to think beyond the usual categories. We built the brand not as a dietary supplement, but by drawing inspiration from the world of beauty care, creating the concept of "inner cosmetics". At the heart of the brand is the figure of a woman who approaches the passage of time naturally and with confidence.
From the brand strategy and the development of the brand book, through to packaging and communication, every element served this concept. As part of the project, we guided the development and production process of the innovative ceramic storage containers, and also participated in the selection and procurement of packaging materials. The packaging innovation is the sustainable ceramic pot, which is not only used for storing vitamins but is also a beautiful design element on any kitchen counter. The first collection of Titok completely sold out on the day of its launch.
Titok
Year:
Industry:
Services:
2021
Food supplement
Brand strategy, Visual identity, Packaging development, Name, Photo concept
We built the brand not as a dietary supplement, but by starting from the world of beauty care, creating the concept of "inner cosmetics".
Ági Pataki's name is synonymous with beauty. When Ági approached us with the idea of launching a vitamin supplement on the market, we knew we had to think beyond the usual categories. We built the brand not as a dietary supplement, but by drawing inspiration from the world of beauty care, creating the concept of "inner cosmetics". At the heart of the brand is the figure of a woman who approaches the passage of time naturally and with confidence.
From the brand strategy and the development of the brand book, through to packaging and communication, every element served this concept. As part of the project, we guided the development and production process of the innovative ceramic storage containers, and also participated in the selection and procurement of packaging materials. The packaging innovation is the sustainable ceramic pot, which is not only used for storing vitamins but is also a beautiful design element on any kitchen counter. The first collection of Titok completely sold out on the day of its launch.