Sauska
Year:
Industry:
Services:
2003
Drink
Brand Strategy, Visual Identity
The identity created in this way remains one of the best-known and most influential visual systems on the Hungarian wine market to this day.
The appearance of the redesigned Sauska bottles has opened a new era in the visual culture of Hungarian winemaking. The circle appearing in the middle of the label (actually a circular hole) and the colourful capsules have created a characterful and easily recognisable identity that broke away from the traditional visual codes of the category with an audacity previously unknown.
With a single graphic gesture, we managed to change the visual language of an entire category. Throughout the project, we built a brand that was at once bold, international, and infinitely simple. The resulting identity remains one of the most well-known and influential visual systems on the Hungarian wine market to this day.
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Sauska
Year:
Industry:
Services:
2003
Drink
Brand Strategy, Visual Identity
The identity created in this way remains one of the best-known and most influential visual systems on the Hungarian wine market to this day.
The appearance of the redesigned Sauska bottles has opened a new era in the visual culture of Hungarian winemaking. The circle appearing in the middle of the label (actually a circular hole) and the colourful capsules have created a characterful and easily recognisable identity that broke away from the traditional visual codes of the category with an audacity previously unknown.
With a single graphic gesture, we managed to change the visual language of an entire category. Throughout the project, we built a brand that was at once bold, international, and infinitely simple. The resulting identity remains one of the most well-known and influential visual systems on the Hungarian wine market to this day.
Sauska
Year:
Industry:
Services:
2003
Drink
Brand Strategy, Visual Identity
The identity created in this way remains one of the best-known and most influential visual systems on the Hungarian wine market to this day.
The appearance of the redesigned Sauska bottles has opened a new era in the visual culture of Hungarian winemaking. The circle appearing in the middle of the label (actually a circular hole) and the colourful capsules have created a characterful and easily recognisable identity that broke away from the traditional visual codes of the category with an audacity previously unknown.
With a single graphic gesture, we managed to change the visual language of an entire category. Throughout the project, we built a brand that was at once bold, international, and infinitely simple. The resulting identity remains one of the most well-known and influential visual systems on the Hungarian wine market to this day.