
Lilla Rácz
Year:
Industry:
Services:
2015
Drink
Visual identity, Brand positioning
For Rácz Lilla sparkling wine, we created a brand identity with a character that is just as unique as the winemaker herself.
For Rácz Lilla sparkling wine, we created a brand identity with character, which is just as unique as the winemaker herself. At the heart of the brand lie femininity, sophistication, and uniqueness, reflecting the personality of the namesake as much as the character of the sparkling wines. When designing the labels and packaging, we did not just design a look, but created a bespoke visual language for the brand.
The highly detailed graphic world, the unique ornamentation, and the jewel-like appearance deliberately depart from the conventional visual solutions of the sparkling wine category. The result is an easily recognisable, incomparable identity that has significantly contributed to the brand's success and its independent market presence.




Lilla Rácz
Year:
Industry:
Services:
2015
Drink
Visual identity, Brand positioning
For Rácz Lilla sparkling wine, we created a brand identity with a character that is just as unique as the winemaker herself.
For Rácz Lilla sparkling wine, we created a brand identity with character, which is just as unique as the winemaker herself. At the heart of the brand lie femininity, sophistication, and uniqueness, reflecting the personality of the namesake as much as the character of the sparkling wines. When designing the labels and packaging, we did not just design a look, but created a bespoke visual language for the brand.
The highly detailed graphic world, the unique ornamentation, and the jewel-like appearance deliberately depart from the conventional visual solutions of the sparkling wine category. The result is an easily recognisable, incomparable identity that has significantly contributed to the brand's success and its independent market presence.




Lilla Rácz
Year:
Industry:
Services:
2015
Drink
Visual identity, Brand positioning
For Rácz Lilla sparkling wine, we created a brand identity with a character that is just as unique as the winemaker herself.
For Rácz Lilla sparkling wine, we created a brand identity with character, which is just as unique as the winemaker herself. At the heart of the brand lie femininity, sophistication, and uniqueness, reflecting the personality of the namesake as much as the character of the sparkling wines. When designing the labels and packaging, we did not just design a look, but created a bespoke visual language for the brand.
The highly detailed graphic world, the unique ornamentation, and the jewel-like appearance deliberately depart from the conventional visual solutions of the sparkling wine category. The result is an easily recognisable, incomparable identity that has significantly contributed to the brand's success and its independent market presence.


