Bortársaság
Year:
Industry:
Services:
2015
Store network
Brand Strategy, Visual Identity, Customer Experience, Communication Strategy
We have created an identity that is both credible for the profession and inspiring for consumers.
In 2009, we began transforming the Bortársaság brand with the aim of presenting wine not merely as a product, but as a cultural value within the brand's world. The transformation affected every single element down to the smallest detail: design, logistics, messages. Everything we know as Bortársaság today. We created an identity that is both authentic for the industry and inspiring for consumers.
We reimagined every touchpoint of the brand, from the shops to the communication. This is when the now iconic BOR logo was born (monopolising the word 'Bor', meaning wine) along with the visual system that defined the character of Bortársaság for many years. The result was a timeless brand that contributed significantly to the popularisation and development of domestic wine culture.
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Bortársaság
Year:
Industry:
Services:
2015
Store network
Brand Strategy, Visual Identity, Customer Experience, Communication Strategy
We have created an identity that is both credible for the profession and inspiring for consumers.
In 2009, we began transforming the Bortársaság brand with the aim of presenting wine not merely as a product, but as a cultural value within the brand's world. The transformation affected every single element down to the smallest detail: design, logistics, messages. Everything we know as Bortársaság today. We created an identity that is both authentic for the industry and inspiring for consumers.
We reimagined every touchpoint of the brand, from the shops to the communication. This is when the now iconic BOR logo was born (monopolising the word 'Bor', meaning wine) along with the visual system that defined the character of Bortársaság for many years. The result was a timeless brand that contributed significantly to the popularisation and development of domestic wine culture.
Bortársaság
Year:
Industry:
Services:
2015
Store network
Brand Strategy, Visual Identity, Customer Experience, Communication Strategy
We have created an identity that is both credible for the profession and inspiring for consumers.
In 2009, we began transforming the Bortársaság brand with the aim of presenting wine not merely as a product, but as a cultural value within the brand's world. The transformation affected every single element down to the smallest detail: design, logistics, messages. Everything we know as Bortársaság today. We created an identity that is both authentic for the industry and inspiring for consumers.
We reimagined every touchpoint of the brand, from the shops to the communication. This is when the now iconic BOR logo was born (monopolising the word 'Bor', meaning wine) along with the visual system that defined the character of Bortársaság for many years. The result was a timeless brand that contributed significantly to the popularisation and development of domestic wine culture.