Blublublu
Year:
Industry:
Services:
2024
Cosmetics
Brand Strategy, Visual Identity, Communication Strategy, Packaging Design
Creating the first Gen Z cosmetic product that is simultaneously a playful, inclusive and characterful brand, offering a simple, understandable and experiential approach to the world of skincare.
The creation of BluBluBlu was realised as part of a comprehensive multi-brand strategic project, aimed at serving the differing skincare needs of various target groups. During market analysis, it became clear that in Hungary, there was no skincare brand designed specifically for Generation Z. Building on this realisation, we created BluBluBlu, a playful, inclusive, and characterful brand that offers a simple, easy-to-understand, and experiential approach to the world of skincare.
During the project, we were involved in designing every element, from brand strategy and positioning to visual identity, product development, and the communication system, all the way to the complete customer experience. The result is a brand designed for the retail environment with a strong character, which redefines skincare for the younger generation not as a mandatory routine, but as an easy, joyful, and authentic everyday experience.
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Blublublu
Year:
Industry:
Services:
2024
Cosmetics
Brand Strategy, Visual Identity, Communication Strategy, Packaging Design
Creating the first Gen Z cosmetic product that is simultaneously a playful, inclusive and characterful brand, offering a simple, understandable and experiential approach to the world of skincare.
The creation of BluBluBlu was realised as part of a comprehensive multi-brand strategic project, aimed at serving the differing skincare needs of various target groups. During market analysis, it became clear that in Hungary, there was no skincare brand designed specifically for Generation Z. Building on this realisation, we created BluBluBlu, a playful, inclusive, and characterful brand that offers a simple, easy-to-understand, and experiential approach to the world of skincare.
During the project, we were involved in designing every element, from brand strategy and positioning to visual identity, product development, and the communication system, all the way to the complete customer experience. The result is a brand designed for the retail environment with a strong character, which redefines skincare for the younger generation not as a mandatory routine, but as an easy, joyful, and authentic everyday experience.
Blublublu
Year:
Industry:
Services:
2024
Cosmetics
Brand Strategy, Visual Identity, Communication Strategy, Packaging Design
Creating the first Gen Z cosmetic product that is simultaneously a playful, inclusive and characterful brand, offering a simple, understandable and experiential approach to the world of skincare.
The creation of BluBluBlu was realised as part of a comprehensive multi-brand strategic project, aimed at serving the differing skincare needs of various target groups. During market analysis, it became clear that in Hungary, there was no skincare brand designed specifically for Generation Z. Building on this realisation, we created BluBluBlu, a playful, inclusive, and characterful brand that offers a simple, easy-to-understand, and experiential approach to the world of skincare.
During the project, we were involved in designing every element, from brand strategy and positioning to visual identity, product development, and the communication system, all the way to the complete customer experience. The result is a brand designed for the retail environment with a strong character, which redefines skincare for the younger generation not as a mandatory routine, but as an easy, joyful, and authentic everyday experience.