Bambi
Year:
Industry:
Services:
2015
Drink
Brand Strategy, Visual Identity
The name remained the same, but the inside has become completely different: very modern, very cool.
During the reimagining of Bambi, we had to fill a well-known Hungarian brand name with new content. The brand was reborn as a small-batch soft drink containing a natural ferment and made with a minimal amount of sugar, and we developed the visual identity with this in mind. We did not want to repackage nostalgia in a retro way, but to create a contemporary, characterful brand that builds on natural ingredients, fermentation and the joy of life.
From brand strategy and brand book development to packaging, communication and photography concept, every element served this new approach. We kept only one thing from the past: the name. The message "Annyi meg egy Bambi!" (So many and one Bambi!) simultaneously evokes the collective memories associated with the brand, while giving a new meaning to a new generation. The result is a bold and lovable brand that boldly looks to the future while respecting tradition.
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Bambi
Year:
Industry:
Services:
2015
Drink
Brand Strategy, Visual Identity
The name remained the same, but the inside has become completely different: very modern, very cool.
During the reimagining of Bambi, we had to fill a well-known Hungarian brand name with new content. The brand was reborn as a small-batch soft drink containing a natural ferment and made with a minimal amount of sugar, and we developed the visual identity with this in mind. We did not want to repackage nostalgia in a retro way, but to create a contemporary, characterful brand that builds on natural ingredients, fermentation and the joy of life.
From brand strategy and brand book development to packaging, communication and photography concept, every element served this new approach. We kept only one thing from the past: the name. The message "Annyi meg egy Bambi!" (So many and one Bambi!) simultaneously evokes the collective memories associated with the brand, while giving a new meaning to a new generation. The result is a bold and lovable brand that boldly looks to the future while respecting tradition.
Bambi
Year:
Industry:
Services:
2015
Drink
Brand Strategy, Visual Identity
The name remained the same, but the inside has become completely different: very modern, very cool.
During the reimagining of Bambi, we had to fill a well-known Hungarian brand name with new content. The brand was reborn as a small-batch soft drink containing a natural ferment and made with a minimal amount of sugar, and we developed the visual identity with this in mind. We did not want to repackage nostalgia in a retro way, but to create a contemporary, characterful brand that builds on natural ingredients, fermentation and the joy of life.
From brand strategy and brand book development to packaging, communication and photography concept, every element served this new approach. We kept only one thing from the past: the name. The message "Annyi meg egy Bambi!" (So many and one Bambi!) simultaneously evokes the collective memories associated with the brand, while giving a new meaning to a new generation. The result is a bold and lovable brand that boldly looks to the future while respecting tradition.