Mrs Millicent

Year:

Industry:

Services:

2020

Drink

Brand strategy, Visual identity, Communication strategy, Packaging

With the Mrs Millicent brand, we wanted to introduce a new concept: the "speakeasy gin".

There is no gin on the market yet that has an explicitly feminine character.
We explored an exciting question during the design process: what would a gin be like if it were a woman? We were inspired by Millicent, a character from the novel 'Journey by Moonlight' (Utas és Holdvilág) who is frivolous, enchanted, slightly spoiled, and not of this world, and we imagined what the older, now settled Mrs Millicent would be like opening a speakeasy bar.

The team's tasks included preparing the packaging and brand identity elements for production. We assisted in the selection and procurement of the glass bottle, the gift box, and other packaging materials. We produced the brand identity and product photographs, wrote the copy for the product packaging and communication materials, and managed and supervised the work of the web developers and communication teams.

Get in touch with us!

CONTACT

iroda@ungerandpartners.hu

‭+36 30 072 4603‬

Mrs Millicent

Year:

Industry:

Services:

2020

Drink

Brand strategy, Visual identity, Communication strategy, Packaging

With the Mrs Millicent brand, we wanted to introduce a new concept: the "speakeasy gin".

There is no gin on the market yet that has an explicitly feminine character.
We explored an exciting question during the design process: what would a gin be like if it were a woman? We were inspired by Millicent, a character from the novel 'Journey by Moonlight' (Utas és Holdvilág) who is frivolous, enchanted, slightly spoiled, and not of this world, and we imagined what the older, now settled Mrs Millicent would be like opening a speakeasy bar.

The team's tasks included preparing the packaging and brand identity elements for production. We assisted in the selection and procurement of the glass bottle, the gift box, and other packaging materials. We produced the brand identity and product photographs, wrote the copy for the product packaging and communication materials, and managed and supervised the work of the web developers and communication teams.

Get in touch with us!

CONTACT

iroda@ungerandpartners.hu

‭+36 30 072 4603‬

Mrs Millicent

Year:

Industry:

Services:

2020

Drink

Brand strategy, Visual identity, Communication strategy, Packaging

With the Mrs Millicent brand, we wanted to introduce a new concept: the "speakeasy gin".

There is no gin on the market yet that has an explicitly feminine character.
We explored an exciting question during the design process: what would a gin be like if it were a woman? We were inspired by Millicent, a character from the novel 'Journey by Moonlight' (Utas és Holdvilág) who is frivolous, enchanted, slightly spoiled, and not of this world, and we imagined what the older, now settled Mrs Millicent would be like opening a speakeasy bar.

The team's tasks included preparing the packaging and brand identity elements for production. We assisted in the selection and procurement of the glass bottle, the gift box, and other packaging materials. We produced the brand identity and product photographs, wrote the copy for the product packaging and communication materials, and managed and supervised the work of the web developers and communication teams.

Get in touch with us!

CONTACT

iroda@ungerandpartners.hu

‭+36 30 072 4603‬