Unger and Partners

Libri

Year:

Industry:

Services:

2015

Retail

Brand strategy, Customer experience, Visual identity

During the renewal of Libri, we did not simply redesign a brand identity, but wrote the next chapter of a national cultural brand.

A book is a premium product. That is why it is important how we present, wrap, and carry it home. During the renewal of Libri, we did not simply redesign a brand identity, but wrote the next chapter of a national cultural brand. The new identity reshaped the brand based on a unified approach, from the in-store environment and communication all the way to packaging and digital presence.

The new brand identity we created has elevated the domestic book market to a new international level. During the nearly three-year-long collaboration, the entire store network was renewed, while the brand's still-defining elements were born, including the slogan "Every book adds something to us" and the concept of the Libri Literary Award. The result is a characterful and timeless identity that set a new benchmark in the Hungarian book market.

Get in touch with us!

I am writing a message

SOCIAL

NAVIGATION

CONTACT

iroda@ungerandpartners.hu

‭+36 30 072 4603‬

Libri

Year:

Industry:

Services:

2015

Retail

Brand strategy, Customer experience, Visual identity

During the renewal of Libri, we did not simply redesign a brand identity, but wrote the next chapter of a national cultural brand.

A book is a premium product. That is why it is important how we present, wrap, and carry it home. During the renewal of Libri, we did not simply redesign a brand identity, but wrote the next chapter of a national cultural brand. The new identity reshaped the brand based on a unified approach, from the in-store environment and communication all the way to packaging and digital presence.

The new brand identity we created has elevated the domestic book market to a new international level. During the nearly three-year-long collaboration, the entire store network was renewed, while the brand's still-defining elements were born, including the slogan "Every book adds something to us" and the concept of the Libri Literary Award. The result is a characterful and timeless identity that set a new benchmark in the Hungarian book market.

Get in touch with us!

I am writing a message

SOCIAL

NAVIGATION

CONTACT

iroda@ungerandpartners.hu

‭+36 30 072 4603‬

Libri

Year:

Industry:

Services:

2015

Retail

Brand strategy, Customer experience, Visual identity

During the renewal of Libri, we did not simply redesign a brand identity, but wrote the next chapter of a national cultural brand.

A book is a premium product. That is why it is important how we present, wrap, and carry it home. During the renewal of Libri, we did not simply redesign a brand identity, but wrote the next chapter of a national cultural brand. The new identity reshaped the brand based on a unified approach, from the in-store environment and communication all the way to packaging and digital presence.

The new brand identity we created has elevated the domestic book market to a new international level. During the nearly three-year-long collaboration, the entire store network was renewed, while the brand's still-defining elements were born, including the slogan "Every book adds something to us" and the concept of the Libri Literary Award. The result is a characterful and timeless identity that set a new benchmark in the Hungarian book market.

Get in touch with us!

I am writing a message

SOCIAL

NAVIGATION

CONTACT

iroda@ungerandpartners.hu

‭+36 30 072 4603‬