Unger and Partners

Gere

Year:

Industry:

Services:

2017

Drink

Brand rebranding, Visual identity, Photo concept

The goal was not a simple renewal, but an evolutionary leap: to create a timeless brand identity that is competitive on an international level, whilst preserving its character rooted in the traditions of Villány.

In the case of Gere, we worked on writing the next chapter for a seventh-generation family winery. The goal was not simply renewal, but an evolutionary leap: creating a timeless brand identity that is competitive on an international level, while preserving its character rooted in Villány traditions. During our collaboration, we redesigned the structure of the entire wine range and streamlined the portfolio: so today, there are three types of items on offer: the basic, the premium, and the hyper-premium wines.

We created the detailed brand book, which established a long-term foundation for the brand's development. As part of the renewal, Frici also received an independent identity, which can stand on its own as an independent brand, and with its fresh and dynamic presence, we redefined the perception of Hungarian sparkling wine. The result is a more consistent, more international and future-proof brand, which has further strengthened Gere's position among the key players in Hungarian wine culture.

Get in touch with us!

I am writing a message

SOCIAL

NAVIGATION

CONTACT

iroda@ungerandpartners.hu

‭+36 30 072 4603‬

Gere

Year:

Industry:

Services:

2017

Drink

Brand rebranding, Visual identity, Photo concept

The goal was not a simple renewal, but an evolutionary leap: to create a timeless brand identity that is competitive on an international level, whilst preserving its character rooted in the traditions of Villány.

In the case of Gere, we worked on writing the next chapter for a seventh-generation family winery. The goal was not simply renewal, but an evolutionary leap: creating a timeless brand identity that is competitive on an international level, while preserving its character rooted in Villány traditions. During our collaboration, we redesigned the structure of the entire wine range and streamlined the portfolio: so today, there are three types of items on offer: the basic, the premium, and the hyper-premium wines.

We created the detailed brand book, which established a long-term foundation for the brand's development. As part of the renewal, Frici also received an independent identity, which can stand on its own as an independent brand, and with its fresh and dynamic presence, we redefined the perception of Hungarian sparkling wine. The result is a more consistent, more international and future-proof brand, which has further strengthened Gere's position among the key players in Hungarian wine culture.

Get in touch with us!

I am writing a message

SOCIAL

NAVIGATION

CONTACT

iroda@ungerandpartners.hu

‭+36 30 072 4603‬

Gere

Year:

Industry:

Services:

2017

Drink

Brand rebranding, Visual identity, Photo concept

The goal was not a simple renewal, but an evolutionary leap: to create a timeless brand identity that is competitive on an international level, whilst preserving its character rooted in the traditions of Villány.

In the case of Gere, we worked on writing the next chapter for a seventh-generation family winery. The goal was not simply renewal, but an evolutionary leap: creating a timeless brand identity that is competitive on an international level, while preserving its character rooted in Villány traditions. During our collaboration, we redesigned the structure of the entire wine range and streamlined the portfolio: so today, there are three types of items on offer: the basic, the premium, and the hyper-premium wines.

We created the detailed brand book, which established a long-term foundation for the brand's development. As part of the renewal, Frici also received an independent identity, which can stand on its own as an independent brand, and with its fresh and dynamic presence, we redefined the perception of Hungarian sparkling wine. The result is a more consistent, more international and future-proof brand, which has further strengthened Gere's position among the key players in Hungarian wine culture.

Get in touch with us!

I am writing a message

SOCIAL

NAVIGATION

CONTACT

iroda@ungerandpartners.hu

‭+36 30 072 4603‬