GAL
Year:
Industry:
Services:
2024
Food supplements
Brand Strategy, Visual Identity, Packaging, Brand Development
The GAL brand was built around a simple idea: health is about living life to the fullest, not just preventing illness.
We have accompanied the GAL brand on its journey from the very beginning, and our task was to create a brand in five months that points in a completely new direction among health protection products. When creating the GAL brand, we formulated an approach that goes beyond traditional vitamin market communication. We do not look after our health to avoid diseases, but to enjoy the pleasures of life to the full for as long as possible.
From the strategic concept and brand identity to packaging, communication and photography concept, all the way to the detailed brand book, every element was subordinated to this idea. The result is a distinctive and consistent brand that has become a key player in both the domestic and international markets in recent years.
![](data:image/svg+xml,<svg display="block" role="presentation" viewBox="0 0 811 102" xmlns="http://www.w3.org/2000/svg"><path d="M 50.285 3.162 C 58.684 3.925 62.175 7.195 62.175 15.263 L 62.175 48.297 C 62.175 65.958 55.303 74.789 41.559 74.789 C 27.815 74.789 20.943 65.74 20.943 48.733 L 20.943 12.974 C 20.943 5.887 22.797 3.925 29.888 3.053 L 29.888 2.289 L 0 2.289 L 0 3.053 C 6.545 3.816 8.29 5.996 8.29 12.538 L 8.29 49.605 C 8.29 69.665 18.871 80.349 37.632 80.349 C 56.394 80.349 64.902 69.774 64.902 50.15 L 64.902 14.827 C 64.902 6.868 67.411 3.925 74.064 3.162 L 74.064 2.398 L 50.285 2.398 Z M 131.331 71.409 L 131.331 39.793 C 131.331 29 125.768 22.349 114.969 22.349 C 104.17 22.349 99.48 27.474 97.625 34.233 L 97.625 22.786 L 78.864 27.692 L 78.864 28.455 C 85.19 28.019 86.608 29.218 86.608 35.432 L 86.608 71.518 C 86.608 75.552 84.754 76.86 78.864 77.624 L 78.864 78.387 L 104.825 78.387 L 104.825 77.624 C 99.153 76.86 97.734 75.879 97.734 71.845 L 97.734 35.759 C 99.807 30.09 103.843 27.255 109.515 27.255 C 115.187 27.255 120.314 31.943 120.314 41.101 L 120.314 71.736 C 120.314 75.77 118.896 76.751 113.224 77.515 L 113.224 78.278 L 139.293 78.278 L 139.293 77.515 C 133.403 76.751 131.549 75.443 131.549 71.409 Z M 181.289 68.248 L 162.091 66.939 C 156.637 66.503 153.91 64.759 153.91 61.815 C 153.91 58.872 155.873 57.236 160.018 56.582 C 163.182 57.782 166.563 58.436 170.381 58.436 C 183.252 58.436 191.76 51.022 191.76 40.338 C 191.76 29.654 189.033 29 183.361 25.62 L 195.905 25.62 L 195.905 23.985 L 179.98 23.985 C 177.253 22.895 173.98 22.349 170.381 22.349 C 157.51 22.349 149.001 29.872 149.001 40.338 C 149.001 50.804 152.165 52.44 158.491 55.819 C 152.274 57.236 148.674 61.597 148.674 66.721 C 148.674 71.845 151.074 74.898 155.873 76.424 C 148.456 78.496 144.747 82.421 144.747 87.981 C 144.747 96.266 153.583 101.499 168.527 101.499 C 183.47 101.499 184.561 99.537 189.47 95.503 C 194.269 91.469 196.669 86.563 196.669 80.676 C 196.669 74.789 191.542 68.902 181.289 68.139 Z M 162.527 28.128 C 164.382 25.184 166.999 23.767 170.163 23.876 C 173.435 23.876 175.944 25.402 177.798 28.237 C 179.653 31.18 180.743 35.323 180.743 40.665 C 180.743 51.131 176.489 57.018 170.163 57.018 C 163.836 57.018 159.582 51.349 159.582 40.665 C 159.582 29.981 160.564 30.962 162.527 28.128 Z M 172.235 98.12 C 160.237 98.12 152.492 92.996 152.492 85.146 C 152.492 77.297 154.128 78.823 157.51 76.86 L 159.691 77.188 L 181.725 78.823 C 189.252 79.368 192.197 81.003 192.197 86.236 C 192.197 91.469 185.107 98.12 172.235 98.12 Z M 231.792 70.864 C 219.794 70.864 211.831 61.379 211.504 45.789 L 248.045 45.789 C 248.481 31.398 240.191 22.349 227.647 22.349 C 215.103 22.349 214.121 25.075 209.758 30.635 C 205.395 36.195 203.214 43.282 203.214 52.112 C 203.214 60.943 205.395 67.703 209.976 72.609 C 214.558 77.515 220.23 80.022 227.102 80.022 C 238.119 80.022 246.081 73.045 248.699 59.199 L 247.936 59.199 C 244.773 68.248 239.21 70.864 231.683 70.864 Z M 225.357 24.748 C 232.556 24.748 237.464 31.071 237.028 43.718 L 211.613 43.718 C 211.94 32.161 217.394 24.748 225.357 24.748 Z M 274.442 44.263 L 274.006 44.263 L 274.006 22.786 L 255.68 27.692 L 255.68 28.455 C 261.898 28.128 263.425 29.436 263.425 35.868 L 263.425 71.518 C 263.425 75.552 261.571 76.86 255.68 77.624 L 255.68 78.387 L 284.477 78.387 L 284.477 77.624 C 276.405 77.078 274.442 75.879 274.442 71.518 L 274.442 52.003 C 274.442 37.831 278.696 32.598 286.55 32.598 C 294.403 32.598 290.258 32.816 291.458 33.361 L 292.004 33.361 L 292.004 22.459 L 291.24 22.459 C 280.987 22.459 275.424 29.763 274.442 44.372 Z M 382.866 72.827 C 379.376 72.827 375.776 70.646 372.067 66.176 L 338.253 26.056 C 334.981 22.24 332.799 19.297 331.708 17.225 C 330.508 15.154 329.963 12.974 329.963 10.575 C 329.963 5.778 333.781 1.853 340.98 1.853 C 351.233 1.853 356.142 9.812 356.469 22.24 L 357.233 22.24 L 360.178 4.688 C 355.269 1.526 349.161 0 341.962 0 C 329.199 0 321.455 6.868 321.455 15.917 C 321.455 24.966 324.182 26.71 330.617 34.451 L 331.599 35.65 C 318.837 39.902 312.183 48.188 312.183 59.526 C 312.183 70.864 314.256 70.319 318.401 74.135 C 322.546 77.951 327.672 79.913 333.781 79.913 C 343.925 79.913 352.215 74.135 356.36 64.977 L 361.923 71.627 C 366.941 77.733 369.995 80.022 375.667 80.022 C 381.339 80.022 388.211 75.443 390.174 67.703 L 389.52 67.485 C 388.211 71.082 386.029 72.827 383.084 72.827 Z M 341.307 73.917 C 335.417 73.917 330.727 71.845 327.345 67.703 C 323.746 63.669 322 58.545 322 52.658 C 322 46.77 325.491 39.466 332.363 36.74 L 355.378 64.105 C 352.324 70.755 347.743 74.026 341.416 74.026 Z M 433.151 2.398 L 403.809 2.398 L 403.809 3.162 C 410.136 3.925 411.99 6.105 411.99 12.647 L 411.99 67.267 C 411.99 75.007 410.354 76.86 403.809 77.515 L 403.809 78.278 L 436.424 78.278 L 436.424 77.515 C 431.624 77.188 428.461 76.315 426.825 74.898 C 425.189 73.481 424.425 70.755 424.425 66.83 L 424.425 44.917 L 433.261 44.917 C 451.368 44.917 462.603 37.831 462.603 23.549 C 462.603 9.267 451.368 2.289 433.261 2.289 Z M 430.424 42.955 L 424.425 42.955 L 424.425 4.47 L 430.424 4.47 C 442.314 4.47 449.186 11.12 449.186 23.658 C 449.186 36.195 442.314 42.955 430.424 42.955 Z M 515.506 74.571 C 512.888 74.571 511.143 72.172 511.143 68.248 L 511.143 43.282 C 511.143 29.872 504.707 22.24 491.945 22.24 C 479.183 22.24 472.202 29.654 470.675 41.319 L 471.438 41.319 C 473.292 33.034 478.855 28.564 486.818 28.564 C 494.781 28.564 500.126 33.797 500.126 44.154 L 500.126 46.988 L 488.673 49.169 C 475.583 51.785 469.038 57.673 469.038 66.721 C 469.038 75.77 474.71 79.804 484.2 79.804 C 493.69 79.804 499.035 74.462 500.344 68.902 L 500.344 70.537 C 500.78 76.315 504.162 79.913 509.834 79.913 C 515.506 79.913 520.851 76.097 522.705 68.575 L 521.832 68.575 C 520.633 72.609 518.451 74.68 515.615 74.68 Z M 500.235 67.376 C 498.38 72.282 494.781 74.789 489.545 74.789 C 484.309 74.789 479.946 69.883 479.946 63.778 C 479.946 57.673 480.383 58.981 481.91 56.255 C 483.437 53.639 487.036 51.458 492.49 50.477 L 500.126 49.06 L 500.126 67.376 Z M 545.939 44.263 L 545.502 44.263 L 545.502 22.786 L 527.177 27.692 L 527.177 28.455 C 533.395 28.128 534.922 29.436 534.922 35.868 L 534.922 71.518 C 534.922 75.552 533.067 76.86 527.177 77.624 L 527.177 78.387 L 555.974 78.387 L 555.974 77.624 C 547.902 77.078 545.939 75.879 545.939 71.518 L 545.939 52.003 C 545.939 37.831 550.193 32.598 558.047 32.598 C 565.9 32.598 561.755 32.816 562.955 33.361 L 563.5 33.361 L 563.5 22.459 L 562.737 22.459 C 552.483 22.459 546.92 29.763 545.939 44.372 Z M 596.006 74.462 C 591.643 74.462 589.461 71.409 589.461 65.304 L 589.461 25.729 L 602.005 25.729 L 602.005 24.094 L 589.461 24.094 L 589.461 7.632 L 588.916 7.632 C 585.643 16.898 579.535 22.568 570.809 24.966 L 570.809 25.729 L 578.444 25.729 L 578.444 67.267 C 578.444 75.225 582.698 79.913 590.334 79.913 C 597.969 79.913 602.987 75.77 605.605 67.485 L 604.841 67.267 C 603.096 72.172 600.151 74.571 596.006 74.571 Z M 662.653 71.409 L 662.653 39.793 C 662.653 29 657.09 22.349 646.291 22.349 C 635.492 22.349 630.802 27.474 628.948 34.233 L 628.948 22.786 L 610.186 27.692 L 610.186 28.455 C 616.513 28.019 617.931 29.218 617.931 35.432 L 617.931 71.518 C 617.931 75.552 616.076 76.86 610.186 77.624 L 610.186 78.387 L 636.147 78.387 L 636.147 77.624 C 630.475 76.86 629.057 75.879 629.057 71.845 L 629.057 35.759 C 631.129 30.09 635.165 27.255 640.837 27.255 C 646.509 27.255 651.636 31.943 651.636 41.101 L 651.636 71.736 C 651.636 75.77 650.218 76.751 644.546 77.515 L 644.546 78.278 L 670.616 78.278 L 670.616 77.515 C 664.725 76.751 662.871 75.443 662.871 71.409 Z M 704.539 70.864 C 692.541 70.864 684.578 61.379 684.251 45.789 L 720.792 45.789 C 721.228 31.398 712.938 22.349 700.394 22.349 C 687.85 22.349 686.868 25.075 682.505 30.635 C 678.142 36.195 675.961 43.282 675.961 52.112 C 675.961 60.943 678.142 67.703 682.723 72.609 C 687.305 77.515 692.977 80.022 699.849 80.022 C 710.866 80.022 718.828 73.045 721.446 59.199 L 720.683 59.199 C 717.52 68.248 711.957 70.864 704.43 70.864 Z M 698.104 24.748 C 705.303 24.748 710.211 31.071 709.775 43.718 L 684.36 43.718 C 684.687 32.161 690.141 24.748 698.104 24.748 Z M 747.08 44.263 L 746.644 44.263 L 746.644 22.786 L 728.318 27.692 L 728.318 28.455 C 734.536 28.128 736.063 29.436 736.063 35.868 L 736.063 71.518 C 736.063 75.552 734.209 76.86 728.318 77.624 L 728.318 78.387 L 757.115 78.387 L 757.115 77.624 C 749.043 77.078 747.08 75.879 747.08 71.518 L 747.08 52.003 C 747.08 37.831 751.334 32.598 759.188 32.598 C 767.041 32.598 762.896 32.816 764.096 33.361 L 764.642 33.361 L 764.642 22.459 L 763.878 22.459 C 753.625 22.459 748.062 29.763 747.08 44.372 Z M 799.329 47.425 L 787.439 42.628 C 782.094 40.665 779.476 37.613 779.476 33.47 C 779.476 29.327 783.076 24.966 790.275 24.966 C 797.474 24.966 804.892 30.199 806.419 40.665 L 807.4 40.665 L 809.364 25.947 C 805.001 23.44 799.547 22.24 792.893 22.24 C 779.913 22.24 772.277 29.327 772.277 38.812 C 772.277 48.297 775.768 50.259 782.749 53.094 L 794.747 57.891 C 800.856 60.071 803.91 63.233 803.91 67.485 C 803.91 71.736 799.765 76.969 792.566 76.969 C 785.367 76.969 775.44 69.665 774.241 58.545 L 773.368 58.545 L 771.404 74.898 C 776.749 78.278 782.967 79.913 789.948 79.913 C 802.71 79.913 811 72.5 811 61.815 C 811 51.131 807.291 50.477 799.438 47.425 Z" fill="rgb(52, 43, 44)" height="101.49938483554524px" id="Ic75VkNQ4" width="811.000040863664px"/></svg>)
GAL
Year:
Industry:
Services:
2024
Food supplements
Brand Strategy, Visual Identity, Packaging, Brand Development
The GAL brand was built around a simple idea: health is about living life to the fullest, not just preventing illness.
We have accompanied the GAL brand on its journey from the very beginning, and our task was to create a brand in five months that points in a completely new direction among health protection products. When creating the GAL brand, we formulated an approach that goes beyond traditional vitamin market communication. We do not look after our health to avoid diseases, but to enjoy the pleasures of life to the full for as long as possible.
From the strategic concept and brand identity to packaging, communication and photography concept, all the way to the detailed brand book, every element was subordinated to this idea. The result is a distinctive and consistent brand that has become a key player in both the domestic and international markets in recent years.
GAL
Year:
Industry:
Services:
2024
Food supplements
Brand Strategy, Visual Identity, Packaging, Brand Development
The GAL brand was built around a simple idea: health is about living life to the fullest, not just preventing illness.
We have accompanied the GAL brand on its journey from the very beginning, and our task was to create a brand in five months that points in a completely new direction among health protection products. When creating the GAL brand, we formulated an approach that goes beyond traditional vitamin market communication. We do not look after our health to avoid diseases, but to enjoy the pleasures of life to the full for as long as possible.
From the strategic concept and brand identity to packaging, communication and photography concept, all the way to the detailed brand book, every element was subordinated to this idea. The result is a distinctive and consistent brand that has become a key player in both the domestic and international markets in recent years.