Fizz Water
Year:
Industry:
Services:
2018
Drink
Brand strategy, Visual identity, Packaging design, Photo concept, Communication strategy
During the branding of Fizz Water, we created a new generation, flavoured mineral water brand.
The project was based on deep market and consumer research, which clearly highlighted the female dominance of the category; building on this, we developed the brand's character, visual world, and flavour concept as well.
Our goal was to create a light, fresh, yet premium brand that is capable of connecting with consumers both functionally and emotionally. We paid special attention to ensuring the product performs strongly in a digital retail environment, and we designed the packaging to stand out from the category instantly on online platforms.
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Fizz Water
Year:
Industry:
Services:
2018
Drink
Brand strategy, Visual identity, Packaging design, Photo concept, Communication strategy
During the branding of Fizz Water, we created a new generation, flavoured mineral water brand.
The project was based on deep market and consumer research, which clearly highlighted the female dominance of the category; building on this, we developed the brand's character, visual world, and flavour concept as well.
Our goal was to create a light, fresh, yet premium brand that is capable of connecting with consumers both functionally and emotionally. We paid special attention to ensuring the product performs strongly in a digital retail environment, and we designed the packaging to stand out from the category instantly on online platforms.
Fizz Water
Year:
Industry:
Services:
2018
Drink
Brand strategy, Visual identity, Packaging design, Photo concept, Communication strategy
During the branding of Fizz Water, we created a new generation, flavoured mineral water brand.
The project was based on deep market and consumer research, which clearly highlighted the female dominance of the category; building on this, we developed the brand's character, visual world, and flavour concept as well.
Our goal was to create a light, fresh, yet premium brand that is capable of connecting with consumers both functionally and emotionally. We paid special attention to ensuring the product performs strongly in a digital retail environment, and we designed the packaging to stand out from the category instantly on online platforms.