Unger and Partners

Planet Budapest

Year:

Industry:

Services:

2026

Exhibition and experience design

Exhibition and experience design,

Strategy, Experience Design, Content Development, Communication

A one-of-a-kind, large-scale edutainment experience developed in Hungary. With Planet Budapest we redefined how sustainability can be experienced, making a complex global topic engaging, accessible and immersive for every generation.

The entire strategic and creative concept was developed by Unger&Partners. We designed the visual identity and the unique spatial experience. From content development and communication to the construction of the custom-built dome and the production of the installations, we led every key aspect of the project.

Planet Budapest 2026 among Europe's best

We won first prize in the B2C category at the Unicorn Awards, one of the most prestigious competitions in the European event and live experience industry. With 131 nominated projects and 105 finalists from 24 countries, it is a particularly great honour for us that Planet Budapest emerged as the winner from this field.

We Built It

In early 2026, Planet Budapest came to life across 12,400 m². At its heart stood Europe's largest dome structure, measuring 72 metres in diameter and 36 metres in height, rising above the iconic halls of the Hungarian Railway History Park. Built over two and a half winter months, the project brought together hundreds of specialists. Under Unger & Partners' direction, filmmakers, set designers, engineers and Hungarian manufacturers collaborated to create one of the country's most remarkable temporary immersive experiences.

Planet Heroes

A mission about life.

Interactive theatre and learning for young people.

A mission about life.

Interactive theatre and learning for young people.

A mission about life.

Interactive theatre and learning for young people.

Part theatre, part cinema, part mission-driven adventure, Planet Heroes became a genre of its own. Set within cinematic environments, visitors stepped into the story alongside professional actors, becoming active participants rather than spectators. Their mission was to defeat the “Super Consumer”, with every decision shaping the outcome of the experience. Built around collaboration, shared thinking and participation, the story turned sustainability into something people could truly experience.

Our role was to develop the entire creative concept—from writing the story and designing the environment and interactive moments to coordinating a cast of more than 50 actors and overseeing the daily operation of 14 live performances.

Planet Ride

A journey about life.

Time travel through the history of the Earth and humanity.

A journey about life.

Time travel through the history of the Earth and humanity.

A journey about life.

Time travel through the history of the Earth and humanity.

A 45-minute immersive walk-through cinematic sets, taking visitors on a journey across the past, present and future. Through headphones, they followed a narrated story that brought to life the evolving relationship between humanity and the Earth—from a time of harmony with nature to the possible futures ahead.

The Ride is a walk where the path leads through film sets,

across stations of the past, the present and the future.

The history of the relationship between Earth and humanity comes to life

– from the moment we still lived in harmony with nature, right up to present-day challenges and the depiction of possible visions of the future.

The Ride is a walk where the path leads through film sets,

passing through stations of the past, present and future.

The story of the relationship between Earth and humanity comes to life – from the moment we still lived in harmony with nature, right up to present-day challenges and the depiction of possible visions of the future.

Our role covered the entire creative journey, from writing the story to coordinating the original score, set design, audiovisual experience, and the project's day-to-day operation.

The Ride is a walk where the path leads through film sets,

across stations of the past, the present and the future.

The history of the relationship between Earth and humanity comes to life

– from the moment we still lived in harmony with nature, right up to present-day challenges and the depiction of possible visions of the future.

The Ride is a walk where the path leads through film sets,

passing through stations of the past, present and future.

Planet Explorers

Discovery about life.

Interactive exhibition – Discovery for all ages.

Discovery about life.

Interactive exhibition – Discovery for all ages.

Discovery about life.

Interactive exhibition – Discovery for all ages.

An interactive exhibition built around 12 themed islands, inviting visitors to explore sustainability through play. Across 63 hands-on interactions, they discovered more than 300 practical ideas spanning food, energy, mobility, digital footprints, and collective action.

Explorers is an interactive experience space and

exhibition based on 12 stations, known as

theme islands, where visitors can discover the different

dimensions of sustainability in a playful way –

from food to energy, waste and digital footprints,

right through to community action.

Our role covered the entire content development: from concept and copywriting to designing all 63 games, shaping the visual identity of each station, coordinating film production, and collaborating with more than 20 sustainability experts.

Planet Expo

Business about life.
Sustainability is the best investment.

A business about life.
Sustainability is the best investment.

Where expertise, innovation and creative thinking come together to shape a more sustainable future. Hungarian companies, startups and institutions showcase how sustainability can become both an opportunity and a successful business model. The economic engine of Planet Budapest.

The place where expertise, innovation

and creative solutions serve

a liveable future. Hungarian companies, startups,

and institutions demonstrate how sustainability

can become an opportunity and good business.

This is the economic engine of Planet.